As neighbours north of the border, Canadians favour products specifically from California, especially when commodities are not locally produced in Canada.

Because of California’s high standards of food safety, food handling and overall quality and consistency, California Prunes are their number one choice. In addition, adjustments were recently made to Canada’s Food Guide, placing a stronger emphasis on plant-based diets. This creates tremendous opportunities for California prunes across different life-stages, particularly amongst health-conscious millennials – making Canada a very desirable market.

Popular Uses

Like Americans, the natural foods category is becoming increasingly popular among Canadians. Healthy, natural snacks that are satiating, like trail mix (dried fruit and mixed nuts) or energy balls/bars/smoothies, continue to appeal to on-the-go consumers, health-conscious individuals and families.

Local Events

Canadian consumers and healthcare professionals are constantly on the look-out for healthy foods and health trends, which are commonly introduced at large conferences and shows like: The National Women’s Show, Dietitians of Canada, and Canadian School of Natural Nutrition – in all of which California Prunes has participated in.

Through valuable partnerships with credible third-party voices (i.e. HCPs, influencers, foodies and chefs), Canadians seek advice from these individuals on how to enjoy or cook with California Prunes during key times throughout the year: hearty fall meals, holiday baking, new year celebrations and spring/summer BBQing.

Cultural Significance

Canadians, especially younger audiences like millennials, are more open to California Prunes given its array of health and nutrition benefits. Gut health is trending in popularity, and more uses are being discovered for every day snacking with California Prunes!


It’s important to note that Canada is a bilingual country where English and French are the official languages. In addition to French Canadians, a distinct cultural group that enjoys the rich, flavourful taste of prunes in sauces and baking, many Canadians from a wide range of different cultures and ethnic backgrounds regularly enjoy prunes on frequent occasions.